1 OUT OF EVERY 3 XRAY CASSETTES AND SCREENS IN THE WORLD ARE MADE BY KIRAN.

Kiran is a 30-year-old manufacturer of Xray equipment and accessories, based in India. A huge re-branding was on the cards, as their current collateral and packaging did not reflect their worldwide presence and quality.

I worked with Diti Kotecha to create the design for the logo, stationary, packaging and product posters in tandem with content writer Tanushri Shukla.

The direction for this rebranding was the creation of a new tagline, which we developed over brainstorming sessions with Sirius Interactive and Flying Cursor.

'Bringing Light to Life' was a warm and simple explanation of Kiran's core competency of making Xrays safer and more effective in the medical industry.

We gave the company a crisp modern global look, but added a few kaleidoscope-inspired shapes to bring more spark to the packaging and collateral. This look differentiates Kiran from their muted medical competition. 

1 OUT OF EVERY 3 XRAY CASSETTES AND SCREENS IN THE WORLD ARE MADE BY KIRAN.

Kiran is a 30-year-old manufacturer of Xray equipment and accessories, based in India. A huge re-branding was on the cards, as their current collateral and packaging did not reflect their worldwide presence and quality.

I worked with Diti Kotecha to create the design for the logo, stationary, packaging and product posters in tandem with content writer Tanushri Shukla.

The direction for this rebranding was the creation of a new tagline, which we developed over brainstorming sessions with Sirius Interactive and Flying Cursor.

'Bringing Light to Life' was a warm and simple explanation of Kiran's core competency of making Xrays safer and more effective in the medical industry.

We gave the company a crisp modern global look, but added a few kaleidoscope-inspired shapes to bring more spark to the packaging and collateral. This look differentiates Kiran from their muted medical competition.