IN GUJARAT IN 2002, 
TURNING A BLIND EYE 
SEEMED LIKE 
THE RIGHT THING TO DO.

100% is an Indian visual art zine that showcases contemporary designers and artists from different fields. 

The theme of the issue was ‘Unseen’ and I thought immediately of a fold-in piece, where you see a deeper layer of the artwork after folding along the dotted lines.

The concept is based on the Time Magazine’s Readers Poll of 2012, when then Gujarat Chief Minister (now Indian Prime Minister) Narendra Modi was in the running for Person of the Year. At that time, numerous articles in Indian media cited Modi’s personal interest in winning the poll.

His keen interest in this trivial matter contrasted with his lack of initiative to stop the communal riots in 2002 in the state of Gujarat, when thousands died in anti-Muslim violence and his government turned a blind eye.

The artwork highlights the choices we have, in determining what captures our attention, and hence choosing what is seen and what remains unseen.

After folding my illustration of the riot, you reveal Modi thoroughly engrossed in a Time Magazine, with him on the cover. 

You can download and print and fold it here.

IN GUJARAT IN 2002, 
TURNING A BLIND EYE 
SEEMED LIKE 
THE RIGHT THING TO DO.

100% is an Indian visual art zine that showcases contemporary designers and artists from different fields. 

The theme of the issue was ‘Unseen’ and I thought immediately of a fold-in piece, where you see a deeper layer of the artwork after folding along the dotted lines.

The concept is based on the Time Magazine’s Readers Poll of 2012, when then Gujarat Chief Minister (now Indian Prime Minister) Narendra Modi was in the running for Person of the Year. At that time, numerous articles in Indian media cited Modi’s personal interest in winning the poll.

His keen interest in this trivial matter contrasted with his lack of initiative to stop the communal riots in 2002 in the state of Gujarat, when thousands died in anti-Muslim violence and his government turned a blind eye.

The artwork highlights the choices we have, in determining what captures our attention, and hence choosing what is seen and what remains unseen.

After folding my illustration of the riot, you reveal Modi thoroughly engrossed in a Time Magazine, with him on the cover. 

You can download and print and fold it here.